About Me
I am a marketer who works where creativity meets data. I plan and run digital campaigns, build content and creative that people actually stop for, and use analytics to show what is working. My focus is simple: clear strategy, strong execution and measurable results.
Across digital marketing, creative production and analytics I have grown audiences, rebuilt campaigns that were not delivering and turned quiet online presences into real lead channels. I enjoy the full loop: understand the audience, create the work, measure the outcome and improve it.
Marketing Impact
Results delivered through campaigns, content, search and analytics.
35K+
Monthly Website Visits
15K+
Social Audience Built
#1 to #3
SEO Search Rankings
5 to 8%
Email CTR
(Process)
How I work
- 01
Research
Audience, competitors and channel data shape every brief before a single asset is made.
- 02
Strategy
Clear goals, positioning and channel plans that tie creative choices to business outcomes.
- 03
Create
Campaigns, design, content and events produced with a consistent, recognisable brand voice.
- 04
Measure & Improve
GA4, ads and email metrics reviewed regularly to refine what works and cut what does not.
Capabilities and Tools
The skill set and platforms I use to plan, run and measure marketing work.
Capabilities
Tools
Certifications
Formal training in analytics, CRM and AI that feeds directly into how I plan, run and measure marketing.
Jan 2026
Microsoft Power BI Data Analyst
Microsoft and Coursera, Professional Certificate, 8 courses
Turns raw campaign, web and CRM data into clear dashboards, so budget and creative decisions are backed by numbers rather than guesswork.
Feb 2026
Introduction to CRM with HubSpot
Coursera Project Certificate
Strengthens lead management, pipeline tracking and lifecycle marketing, so campaigns are measured all the way through to closed business.
March 2026
AI for All: From Basics to GenAI Practice
NVIDIA Academy
Applies generative AI to content production, audience research and creative testing, which speeds up output without losing brand quality.
TestGorilla Skills Assessments
Issued Aug 2026
Content Strategy95th percentile
Validates planning content that matches audience intent and business goals.
Email Marketing93rd percentile
Confirms strength in list segmentation, copy and click through performance.
Problem Solving83rd percentile
Shows structured thinking when campaigns underperform and need a fix fast.
Awards and Recognition
Honours that reflect consistent performance and academic excellence.
2026
Top 20% Graduating Students
School of Business, Quinnipiac University (AACSB Accredited)
Recognised for strong academic performance in a rigorous AACSB accredited business programme, which sharpens the strategic and analytical foundation behind every marketing decision I make.