Rugare Madzara: Digital Marketing, Creative Strategy and Marketing Analytics

Creating brands people notice and results businesses measure

View My Work Contact Me

Scroll

Marketing Impact

Results delivered through campaigns, content, search and analytics.

35K+

Monthly Website Visits

15K+

Social Audience Built

#1 to #3

SEO Search Rankings

5 to 8%

Email CTR

About Me

I am a marketer who works where creativity meets data. I plan and run digital campaigns, build content and creative that people actually stop for, and use analytics to show what is working. My focus is simple: clear strategy, strong execution and measurable results.

Across digital marketing, creative production and analytics I have grown audiences, rebuilt campaigns that were not delivering and turned quiet online presences into real lead channels. I enjoy the full loop: understand the audience, create the work, measure the outcome and improve it.

Email Me

Featured Work

Campaigns, creative and brand work delivered end to end. Open a category to view the full gallery.

Featured

Trade Shows and Events

Brand activations, exhibition stands and event campaigns from concept to on the ground execution and lead capture.

View Gallery

Featured

Branded Merchandise

Designing and producing branded giveaways and corporate gifting that keep the brand in people's hands.

View Gallery

Featured

Graphic Design and Artwork

Campaign posters, social media artwork and brand collateral designed to stop the scroll and sell the message.

View Gallery

Featured

Google Ads

Display and search campaigns placed across high traffic Zimbabwean news sites to drive property enquiries.

View Gallery

Capabilities and Tools

The skill set and platforms I use to plan, run and measure marketing work.

Capabilities

Digital AdvertisingSEOContent MarketingSocial Media MarketingEmail MarketingCampaign StrategyMarketing AnalyticsA/B TestingGraphic DesignEvent MarketingPhotography and Videography

Tools

Google AdsGoogle Analytics 4Meta AdsMicrosoft AdsMonday.comCapCutAI platformsHubSpotExcelTableauPower BICanvaAdobe Creative SuitePythonSQL

Featured Case Study

Campaign Performance Optimization

Challenge

A digital campaign was underperforming, with a CTR below 1%, reach below 1,000, and no meaningful lead generation.

Strategy

I analyzed campaign performance to identify weaknesses in audience targeting, creative, messaging, CTA, and budget allocation. I refined the audience, improved the campaign messaging and CTA, adjusted budget allocation, and tested variations to identify stronger performing combinations.

5.5%

Click Through Rate

10K+

Reach

Leads Per Day

Published Content

Property, market and lifestyle articles written and published for Guest and Tanner.

Guest and Tanner

Are you Considering Buying or Selling a Property? Property Valuations

The Ultimate Guide to Property Valuations: Everything You Need to Know

View Article

Guest and Tanner

The Benefits of Investing in Rental Properties

Investing in rental properties has long been considered a wise financial move. In this blog article, we will explore the reasons why investing in rent...

View Article

Guest and Tanner

Property Tax in Zimbabwe - 2024

In light of recent developments, we would like to bring your attention to the proposed Wealth Tax introduced by Professor Ncube during the national bu...

View Article

Guest and Tanner

Gated Communities

Unveiling the Allure of Gated Communities: A Closer Look at the Benefits and Lifestyle

View Article

Guest and Tanner

Home Buying

When it comes to buying a home, it's easy to get caught up in the excitement of finding your dream property. However, rushing into the process without...

View Article

Guest and Tanner

Sole vs. Open Mandates: Making the Best Choice for Your Property Sale

Unlocking the secrets of real estate mandates: Sole vs. Open – A comprehensive guide

View Article

All Articles Visit the Published Blog

Professional Experience

Roles where I have shaped strategy, built campaigns and delivered measurable growth.

Quinnipiac University x Central European Institute (CEI)

Marketing Consultant (Internship)

Jan 2026 - June 2026

Consulting on marketing strategy and digital positioning for an international education partnership.

Guest and Tanner Real Estate

Marketing Coordinator

June 2022 - Dec 2024

Led digital campaigns, content, SEO, social media, advertising, and marketing analytics initiatives supporting property marketing and audience growth.

First Pack

Digital Marketing Associate

Aug 2019 - Sept 2021

Supported digital marketing, social media, SEO, website content, e-commerce creative, and marketing initiatives across multiple branches.

Let us Create Something That Performs

Have a marketing opportunity, project, or campaign in mind? Let us connect.

lovemadzara@gmail.com +1-203-503-4227